Microsoft, Google integrating Twitter into search results

by prashanth on October 21, 2009 · 0 comments

in Google

Microsoft-il-da-in-judecata-pe-Google-2Microsoft on Wednesday began integrating Twitter messages into its new Internet search engine Bing and arch rival Google announced plans to do the same.

Microsoft unveiled its real-time Twitter search feature at a Web 2.0 Summit here and said it also planned to incorporate status updates from social network Facebook into Bing.

Within hours of the announcement by the US software giant, search leader Google said it too had reached an agreement with the popular microblogging service to include Twitter updates in search results.

The Twitter feature on Bing is already active and can be accessed at bing.com/twitter while Google said it would roll out its product “in the coming months.”

“We have a deal with Twitter,” Google vice president of search products Marissa Mayer said at the summit. “We will be featuring tweets in our search results as well as building a real-time search.”

Yusuf Mehdi, senior vice president of Microsoft’s online services group, demonstrated a Bing Twitter search feature that went live Wednesday.

“We are going to get access to all of the public Twitter information in real time,” Mehdi said, adding the Facebook status feed will be introduced at a later date.

“We are giving Bing a feed of data made open to everyone,” Facebook chief operating officer Sheryl Sandberg said at the summit.

“No money exchanged hands. We are not trying to make money on data.”

Neither Microsoft nor Facebook specified when Bing would begin delivering status updates from the Palo Alto, California-based social networking service.

“This is just a start,” said Qi Lu, president of Microsoft’s online services group. Google and Microsoft each declined to discuss financial terms of the deals.

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