Social networking sites users will be disillusioned: study

by prashanth on August 14, 2009 · 0 comments

in social networking

Social Networking ImageSocial software and microblogging sites such as Twitter will soon experience disillusionment among enterprise users, market research firm Gartner warns in a report titled ‘Hype Cycle Special Report for 2009.’

The report tracks the progression of an emerging technology from over enthusiasm through a period of disillusionment to an eventual understanding of the technology’s relevance and role in a market or domain.

“Technologies at the peak of inflated expectations during 2009 include cloud computing, e-books (such as from Amazon and Sony) and Internet TV (for example Hulu), while social software and microblogging sites have tipped over the peak,” vice president and Gartner Fellow Jackie Fenn noted.

The research firm says it has examined the maturity of 1,650 technologies and trends in 79 technology, topic, and industry areas.

Besides cloud computing, this year’s Hype Cycle report covers topics such as data center power and cooling technologies, media broadcasting, photovoltaic solar energy, and virtualisation.

“Looking at real benefit rather than the hyped expectations, we see a number of potentially transformational technologies that will hit the mainstream in less than five years, including Web 2.0, cloud computing, Internet TV, virtual worlds and service-oriented architecture (SOA),” Fenn said.

Beyond the five-year horizon, the firm sees RFID, 3-D printing, context-delivery architectures, mobile robots, and human augmentation to be transformational across industries.

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